More than 10,000 employers in the UK currently operate the scheme and Payroll Giving in Action works in partnership with many of these employers to effectively promote this employee benefit to their staff.
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British Telecommunications plc
It’s the generosity of BT staff that makes the company’s Give as You Earn scheme one of the UK’s largest and most successful.
Working with the Charities Aid Foundation and Payroll Giving in Action, the BT Give as You Earn (GAYE) scheme is one of the UK’s most successful direct Payroll Giving schemes.
In 2010, some £2.5 million in cash was donated directly by UK employees this way. BT also runs similar schemes in the USA, Spain, and Ireland.
Beth Courtier, Community Investment Programme Manager at BT, says: “Give as You Earn benefits both the donor and the recipient. For a start, there are tax benefits in donating from gross salary. Every pound donated only costs 80 pence of net salary; 60 pence for a higher rate taxpayer. Having regular pledges of income is great for charities in that it provides some certainty to aid budgeting and planning.”
Through the BT GAYE scheme employees can donate to a charity of their choice such as a nationally recognised organisation or more local causes like hospices, animal welfare schemes, or overseas aid projects. Alternatively, individuals or groups can set up a Charities Aid Foundation Charity Account from which regular standing orders or one off payments may be made using a cheque book or charity card.
“BT covers all administration costs and boosts employee donations with a one million pound matching fund,” confirms Beth Courtier. “In 2010 that meant that employee donations were enhanced by almost 40 per cent, making a total of around £3.5 million donated through Give as You Earn.” As scheme administrator the Charities Aid Foundation runs the website, collects the funds, and distributes employee donations to chosen charities. Beth adds: “Currently, over eleven thousand BT people make donations through GAYE. That’s nearly 14 per cent of the eligible workforce.”
BT is keen to encourage more of its employees to join its GAYE scheme as this programme has been set up to directly engage and support its employees. BT also works with the professional payroll fundraising organisation, Payroll Giving in Action (PGA), to encourage BT people to join the GAYE scheme through promotions in key BT buildings.
The quality of the BT community investment programme is independently evaluated each year and its success has not gone unnoticed. BT was one of just 20 pioneer companies to attain Community Mark recognition. This was developed by Business in the Community – the only UK national standard that publicly recognises excellence in community investment. The BT rating continues to rise and, in 2010, a remarkable score of 95 per cent was achieved. This was mainly due to improved programme management and better alignment with BT Corporate Responsibility.
Payroll Giving Awards
For the sixth consecutive year BT has been awarded a Gold Payroll Giving Quality Mark Award. The Quality Mark is part of a government-driven programme acknowledging companies that enable their employees to give from their pre-tax pay. The Gold Award recognises that over 10 per cent of BT employees have joined the scheme, that it is actively promoted, and that BT provides matching funds and pays the administration costs.
Police Service Northern Ireland
Through our partnership with Payroll Giving in Action, support from our Command Team and by making employees aware of charitable giving through payroll, we have increased our percentage uptake year on year. At present 34% of all Police Officers donate, while 17% of all Staff donates through Payroll Giving. In total 30% of our organisation donate giving yearly donations of over £240,000.
This continues to grow even with a reduction in overall staff numbers and a severe recession. This has been achieved with road shows, promotions through staff magazines, emails by Chief Officers, and by PGA site visits to locations spread over a large geographical area.
Deputy Chief Constable Judith Gillespie said "Payroll Giving is an excellent way to support any UK registered charity of choice, on a regular basis, and because the donation is tax-free and given directly from an individual’s pay, it is the simplest and most effective way of supporting your chosen good cause(s)."
Royal Mail celebrated the commitment of its people to charitable giving, as it posted a record-breaking set of results from its payroll donation scheme.
Royal Mail was among the first organisations to set up payroll giving in 1989, and its scheme is currently one of the largest in the UK. Over the last 18 years, employeeshave consistently shown their commitment to payroll giving by donating over £32 million to charity, with 27% of employees currently subscribed to the scheme.